In my last post, I mentioned Nike's "Just Do It" slogan. I find myself repeating that and other sports slogans to myself during my runs. On some of my more difficult runs, I often ask myself: "Is it in you?" (Gatorade) Apparently those marketing people know what they are doing. At least when it comes to motivation. I don't buy Gatorade because it will magically make the answer "yes, yes, yes" when I ask myself that question (although I do buy Gatorade, or G, or whatever they want us to call it). However, I'm sorry Nike, but I don't have any of your shoes. I think I might have a long sleeved shirt that is yours, but it is buried until blissfully cooler days are upon us.
The fact that telling myself these things actually motivates me means so much of succeeding at it really is mental.
So what words motivate you?